behavioral health coaching positive behavior change

What is Behavioral Health Coaching?

Behavioral health coaching is different from wellness coaching and health coaching. The most important distinction is that a certified behavioral health coach is also a licensed psychologist, licensed clinical social worker, or master’s level mental health professional. Their approach to working with coaching clients uses similar coaching techniques and tools, but behavioral health coaches base their work on cognitive psychology and scientifically-proven methods of making behavioral changes that lead to lifelong transformations.

Despite the fact that behavioral health coaching is based in positive psychology, behavioral coaches do not offer counseling or therapy to clients. Think of it this way – counselors and therapists focus on identifying how your past affects your current feelings and behaviors while coaches focus on modifying your current behaviors so you can reach your future goals of health and happiness.

How Behavioral Health Coaching Helps You

Working with a behavioral health coach gives you access to expert support and guidance on your path to positive behavior modification. Leveraging their knowledge and background, behavioral health coaches use principles of psychology, philosophy, motivational interviewing, goal clarification techniques, and life skills training to help you increase your happiness, improve your relationships, and enhance your effectiveness at work, study, home, or in social situations.

Together, you and your coach will define the behaviors that are stopping you from reaching your full potential and create an action plan based on your personal vision and values, so you can take control of your situation. The best actions for you could include coaching sessions, homework, referrals, or coordination of care with other community resources.

Once you and your coach define your goals and create a plan to reach those goals, your coach will hold you accountable so you stay on track and support you on your path to wellbeing by providing guidance, motivation, and structure along the way.

Should You Work with a Behavioral Health Coach?

Behavioral health coaching can help you achieve the goals that are important to you in any aspect of your life and wellbeing. Some of the areas a behavioral health coach can help you with include:

  • Work-life balance
  • Emotional support
  • Depression, anxiety, and physical health problems
  • Anger management
  • Alcohol use
  • Mental health and lifestyle
  • Spirituality wellness
  • Caregiver support
  • Substance abuse
  • Eating disorders
  • Relationships (family, friends, children, coworkers)
  • Sex life
  • Gender identity, transgender, and sexuality
  • Parenting skills
  • Mindfulness and meditation
  • ADHD
  • Bipolar disorder
  • Personality disorder
  • Cognitive behavioral therapy coaching
  • Dialectical behavioral therapy coaching

Behavioral health coaching is action-oriented and focuses on enabling you to make small changes that add up to big results over time. Behavioral coaches recognize that you’re the expert on you. Your coach is there to support you in making successful changes, but you’re always in control.

How to Choose a Behavioral Health Coach

Choosing a behavioral health coach is an important decision, and it’s critical that you select a coach who has been certified by a leading university or program. Make sure your behavioral health coach holds the necessary advanced degrees in addition to a certification from a reputable source.

For example, all behavioral health coaches at Wellbeing Coaches are licensed psychologists, master’s level mental health practitioners, or licensed clinical social workers, and they all graduated from universities and colleges that offer post-graduate education in their individual fields.

If you’re ready to improve your health and happiness by working with a behavioral health coach, follow the link and Talk to a Coach from Wellbeing Coaches right now to learn if behavioral coaching is right for you. There is no better time to get started on your own wellbeing journey than right now!

BE HAPPY, BE HEALTHY™ Stop Imagining and Start Your Wellbeing Journey Today!

Get Started With A Coach — the first call is ONLY $29.99! Book now with the coach of your choice and you’ll have an opportunity to learn more about your coach, share your story, and discuss the areas in your life where you feel stuck or unfulfilled which may benefit from professional coaching.


All information contained on this website are for informational and educational purposes only, and is not intended to be taken as medical or other health advice. You should always seek the advice of your doctor or a qualified medical professional. IN THE CASE OF A MEDICAL EMERGENCY OR SUICIDAL THOUGHTS, IMMEDIATELY CALL 911.

Victoria Craze

Victoria Craze is the co-founder of Wellbeing Coaches. She holds a coaching certification from Wellcoaches School and has coached more than 500 individuals on their journeys to achieving optimal wellbeing. Victoria began her career in the business field and spent three decades working in marketing before becoming trained and certified as a health, wellness, and life coach nearly a decade ago. Prior to founding Wellbeing Coaches, she worked with HMC HealthWorks where she developed new wellness coaching procedures and policies, created new training manuals, and managed a team of coaches. Today, she leads Wellbeing Coaches and continues to coach clients from around the world.

2 thoughts on "What is Behavioral Health Coaching?"

  1. Nicole Mintz says:


    I want to be trained as a Behavioral Health Coach! I am a certified (ICF) career management coach and currently working toward certification in executive and leadership coaching. I just learned about behavioral health coaching and wished I had checked into this sooner! How do I get started w training? 🙂
    Looking forward to connecting-
    Nicole Mintz

  2. Rhonda says:

    I am intrested in receiving information that I can print out to present to the superintendent of our school system to propose a behavioral health coach job position for our school district. We already have academic coachs and there is a need for behavioral health coachs. Any information will be appreciated. Thank you.

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